“Don’t Be Trashy”: campaign hopes to inspire teens to recycle

by | 4th January 2012

Landfill in the U.S.Landfill in the U.S. Photo by: Jeremy Hance.

A new campaign by Do Something.org is working to motivate teens in the U.S. to recycle. With the opportunity to win free movie tickets or even a $500 scholarship for college, the campaign, working with Nestle Waters, brings the plight of trash home through illustrative statistics such as the fact that the average American throws away four pounds of trash everyday.

Do Something.org works to inspire teens to get involved in changing the world through online and real-world activism, while Nestle Waters is working to achieve 50 percent recycling rates of bottles in the U.S. by 2018. Generally, the US recycles less than other developed nations.

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